Byron Van Arsdale, MCC

Byron Van Arsdale, Master Certified Coach and communication specialist, has created a simple leadership model that dramatically improves the confidence and effectiveness of business people in both face-to-face and virtual meeting environments.

Byron has a strong background in communications, presentations training, and developing collaboration within teams. He developed The Six Principle Model of Leadership based on the fact that while Information Transfer (training) was important, it was Knowledge Transfer (application and integration) that directly determined individual and organizational results. IBM, Kaiser Permanente, the Los Angeles Community College District, Motorola, and numerous other companies and public sector organizations have used The Six Principle Model of Leadership as the foundation for leading and conducting effective virtual meetings within their organizations.

Byron started coaching professionals and executives in 1991. He is a graduate of Coach University and holds the highest professional coaching designation in the business coaching industry, Master Certified Coach. From 1997 – 2005, he served on the faculty of Coach University mentoring new and experienced coaches. An internationally recognized speaker, he is the co-author of No More Lame Conference Calls and author of six Audio CD training programs: 6 Principles of Powerful Conference Calls, Executive Conference Call Leadership, 16 Secrets to a Great Conference Call, 6 Principles of Learner Driven Teleclasses, 21 Ways to Screw Up a Teleclass, and 19 Best Practices of Teleclass Leadership.

Byron, along with his wife and business partner, Bernice L. Ross, Ph.D., have jointly run their virtual company since 1998. They collaborate with other respected knowledge workers to meet the needs of their clients. They own and operate www.LeadGreatMeetings.comwww.TeleconferenceLine.com, www.RossdalePress.comwww.RealEstateCoach.com, and www.RealEstateCoachRadio.com.


Bernice L. Ross, Ph.D.

Bernice RossAuthor, International Speaker, Trainer, and Coach, Bernice couples her expertise as a Professor of Psychology and Master Certified Coach with over 30 years of real estate sales experience. From 1993-1997, while serving as Executive Director of Training for the Beverly Hills based Prudential Jon Douglas Company, Bernice organized and conducted the in-house coaching and training program for the company’s 4,000 real estate agents. During this time, the company’s agents had the highest production per agent in the United States. In 1998 she wrote the manager training program for Coldwell Banker’s Concierge Program, delivering it to over 600 offices in the Coldwell Banker system. Credentialed in California to teach real estate at the college level, Bernice also pioneered the first real estate/coaching teleclasses for Continuing Education credit in the state.

As founder and CEO of RealEstateCoach.com, Bernice currently develops the company’s training and coaching programs while also heading up her company’s professional coaching team. With over 650 published articles to her credit, Inman News called Bernice, “America’s Top Real Estate Coach.” Bernice’s agent coaching columns appear weekly in Inman News Features as well as numerous trade and professional publications. She is the author of Real Estate Dough® Your Recipe for Real Estate Success, which was the best selling book at the National Association of Realtors Convention in 2009. Her other books include, No More Lame Conference Calls, Waging War on Real Estate’s Discounters, Who’s the Best Person to Sell My House, and Going Where—Ancient Wisdom for People Today. Her two blogs are LuxuryClues.com and http://RealEstateCoach.com/blog/.

In 2010, along with Kevin Turner, Bernice launched RealEstateCoachRadio.com, a daily Internet Radio show that was named “New and Notable” by iTunes. RealEstateCoachRadio continues to be one of the top-rated real estate podcasts in the real estate industry.

In addition to being a nationally recognized expert in the field of real estate, Bernice also holds the rank of Professor Emerita of Psychology from Los Angeles Pierce College. Together with her husband and business partner, Byron Van Arsdale, they also own and operate LeadGreatMeetings.com, TeleconferenceLine.com, and RossdalePress.com.